JCDecaux is the world’s largest out-of-home media company, present globally in over 80 countries.

Our business is built on the provision of two services: public information, and public amenities. We work with local government to help improve infrastructure and communication opportunities for communities. This includes supporting technology provision and environmental responsibility, through services such as public bicycle hire systems, recycling facilities, living walls and roofs, Wi-Fi hot spots, device charging points and touchscreen information displays.

At the same time, councils can take advantage of the broadcast communication channels provided by our Out-of-Home (OOH) and Digital Out-of-Home (DOOH) media, located at the heart of communities across the UK, in city centres, transport hubs, shopping centres and supermarkets, and on major roads.

OOH is a democratic, universally accessible medium, providing councils with inclusive, broad message reach. It is proven to raise awareness and encourage behaviour change in public sector campaigns, helping to achieve strategic priorities, promote initiatives and signpost services.

DOOH technology provides additional layers of targeting which encourage closer, more open community communication. Campaigns are planned and delivered at key times and locations using sophisticated data sets, reaching target groups within the community with messaging designed specifically to appeal to them, building the most efficient, effective campaigns and making a measurable difference.

Royal Mail Market Reach

MarketReach are a dedicated team of specialists with a unique set of skills, tools and free services to help you get better returns from your investment in mail.

We believe that mail is as important as ever. In a digital world, people appreciate things they can touch, display, share and keep. In fact, mail can help build more powerful relationships with customers.

Since it was founded in 2012, MarketReach has been working with brands and agencies to inspire, enable and support excellence in mail.

We can work with you too, enhancing your marketing strategy through mail and making sure your campaigns get the best results possible. What’s more, it won’t cost you a penny – you get our experts’ help free of charge.

Panacea Software – the market leader for UK councils’ marketing and communications teams

Panacea Software streamlines workflow, combining project, approval and budget management. It allows effective collaboration with suppliers and clients, offers interactive brand templates for digital, print and social media, interfaces with finance systems for charging and payments and improves productivity by automating administrative tasks, enabling teams to focus on strategic priorities. 

“Like many council services, we face huge budget cuts each year, while the need for effective communications remains high. We met these challenges head on, thanks to the automation, data and savings gained using Panacea Software.” 
Ros Daniel, Creative Services Manager, Camden Council 

“Panacea has enabled automated client requests through self-service creating a seamless workflow from customer to supplier. Having the facility to automatically generate quotes from suppliers for customers directly is having a positive impact on capacity within the team, reducing admin and allowing customers to self-quote to get the right price and volumes for more standard requests.” 
Eddie Coates-Madden, Head of Communications, Sheffield City Council 

CAN: digital advertising for the public sector…and more

Probably best known to communications professionals as “the people who put ads on council websites”, CAN has been generating income for local government in this way for more than five years. As well as getting council campaigns in front of the right audiences online and on social media.

Our Council Advertising Network has more than 50 local council partners, as well as 100-plus other local government partners in transport (including Transport for London), tourism and jobs. And our Citizen Reach council campaign tally is up to around 200.

In response to requests from council comms teams for advice on a particular ‘pain point’ – advertising sales for their print publications – CAN has recently moved beyond digital with our Sponsorship and Advertising Sales (the SAS!) service. This audits all a council’s assets, provides recommendations for new and renegotiated revenue streams, develops a media pack for the whole offer, and achieves sales though a local resource.

At LGComms Academy 2019, our Sales Director John-Paul Danon and Sales Manager Eleri Salter will be out and about and ready to chat both days, as well as hosting at the ‘Income Generation’ workshop.

Say hello on Twitter @counciladnet and sign up to our very useful monthly ebulletin.


More than 300 public sector organisations in the UK have chosen Granicus to help increase subscriber growth in order to reach and engage with their audiences. Our govDelivery solution gives you access to over 15 million subscribers and makes it easy for you to create email marketing campaigns, bulletins and newsletters – so that you can send information, news and alerts to subscribers by topic of interest.


CrowdControlHQ is the social media platform to effectively engage your audience, manage your activity, and analyse your performance!

Our software and talented team help you deliver engaging social media marketing content, delight customers with exceptional social customer service, and effectively manage and measure your results.

Join the crowd, you’re in good company with Derbyshire County Council, Nottingham City Council, Greater Manchester Police and many more UK public sector organisations.


Founded in 1969, the Public Relations and Communications Association (PRCA) is a UK-based PR and communications membership body, operating in 66 countries around the world. Representing in excess of 30,000 people, the PRCA is the largest PR membership association in the world. The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations. The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.


At PRgloo we are all about making your life easier.

We provide a 5-star user rated software platform for busy communications teams to manage all aspects of your media and stakeholder activity allowing you to save time, shine a light on your hard work and improve the impact of your communications. When using PRgloo you have one place to manage your online newsroom, press release and newsletter distribution, journalist research, media and stakeholder relationships, issues, enquiries, lines to take and more.

PRgloo is used by teams including HM Treasury, HS2, Siemens, EasyJet, Tesco, The Department of Health and Social Care, The Scottish and Welsh Governments, G4S, GoCompare and Nationwide to name a few. We provide a secure, fast and instantly intuitive system supported by a fantastic team of people. But don’t take our word for it – take a look for yourself: www.prgloo.com.


Westco’s philosophy is to be the “Agency for Social Good” – known for our impact and positive contribution to the communities that we serve. We are committed to the continual professional development of our sector by providing a world-class environment for communicators. In doing so, we offer our clients the full range of communications services with one purpose in mind: to use the power of what we do to change lives.

To find out more about Westco’s range of services, which includes interim placements, campaigns, research and creative services go to www.westcocommunications.com or contact christos@westcocommunications.com.