Bringing cutting-edge technology and tradition together: a discussion about the future of communication channels£150.00 exc VATThursday May 26, 4-6PM JC Decaux offices, Paddington, LondonFREE for members – log in to registerWho should attend? This is an event aimed at heads of communications (and deputies) with a limited number of spaces available.Who will speak? Final speakers tbc, but will include leading industry figures and a leading local authority.Topic covered:What are the current go-to tools for public sector communicators, and why? How do they achieve the outcomes needed, and what’s missing?Broadcast channels (ie OOH and TV) vs engagement channels (ie social media and online) – is this a false divide, and what is the potential for positive outcomes through clever partnership between the twoIs ‘the old-school vinyl’ of comms making a comeback, and if so, is this partially down to ‘digital remastering’ (digitisation of OOH; connected / programmatic OOH and TV)Future comms landscape and the next steps, including the potential of data-driven planningThe opportunities of new technology (ie AI, virtual reality, augmented reality) – do we know what these are; how can they benefit us when communicating with communities; and how could they break through into regular use? Bringing cutting-edge technology and tradition together: a discussion about the future of communication channels quantity Add to cart Want a discount? Your organisation can become a member by purchasing 'Membership' Category: SeminarShare this:TwitterFacebookLinkedInWhatsApp Description Full agenda to follow.