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DTSTART;TZID=UTC:20241128T133000
DTEND;TZID=UTC:20241128T143000
DTSTAMP:20260408T181151
CREATED:20241119T083224Z
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SUMMARY:Partner promotion - Lunch & Learn: Unlock the Power of Behavioural Science for a Sustainable Future
DESCRIPTION:Westco Academy online – FREE\nLead the Change: A Must-Attend Session for Public Sector Leaders Driving Sustainability\nPublic sector professionals are at the forefront of the journey to Net Zero\, shaping policies and creating environments that influence millions of lives. But to achieve this ambitious goal\, policy shifts alone aren’t enough—we need widespread behavioural change across all levels of society. \nJoin us for this essential session with the Behavioural Insights Team (BIT)\, where we’ll explore how campaigns and marketing initiatives can drive the behaviour changes necessary to meet Net Zero targets. Senior Advisor Ed Whincup and Advisor Freddy Parker from BIT’s Energy\, Environment & Sustainability team will share cutting-edge insights and practical strategies for making sustainable actions Easy\, Attractive\, Social\, and Timely (EAST)—principles proven to influence public behaviour at scale. \nWhy You Can’t Miss This Event:\nBe at the forefront of the sustainability movement\nAs a public sector professional\, you play a pivotal role in shaping environments that make sustainable behaviour the default choice for communities. This session will give you the tools to align public sector strategies with the behavioural science driving real change. \nGain practical\, evidence-based solutions\nYou’ll learn how to design public environments that make sustainable actions accessible and appealing\, drawing on real-world success stories in energy use\, transport\, and sustainable diets. \nCollaborate for impact\nDiscover how central and local governments can work together with industries to create a unified approach to sustainability\, accelerating the transition to Net Zero. \nKey Takeaways:\n\nDesigning public environments to make sustainable actions easier and more attractive.\nAligning public and private sector strategies to foster widespread acceptance of sustainability policies.\nReal-world success stories in energy efficiency\, sustainable transport\, and eco-friendly diets that demonstrate the power of behavioural science.\n\nAbout the trainers:\n\nEd Whincup is a Senior Advisor in BIT’s Energy\, Environment & Sustainability team. He leads on projects across a range of policy areas including transport\, energy use\, energy efficiency\, sustainable diets\, and public acceptability relating to Net Zero policy. Prior to BIT\, Ed worked as an Account Manager at IBM\, overseeing a portfolio of clients across Australia and New Zealand. Ed holds a MSc in Business & Organisational Psychology from UCL and a Bachelor of Psychology (with Honours) from Macquarie University.\nFreddy Parker is an Advisor in BIT’s Energy\, Environment & Sustainability team\, where he supports research projects focused on applying behavioural science to sustainability policy areas. Prior to that\, Freddy worked at a technology innovation consultancy specialising in applying behavioural science to technological\, medical and environmental challenges\, including the design of recycling systems\, water and energy consumption\, the communication of eco-credentials and medication adherence. Freddy holds a BSc Psychology degree from the University of Bath.\n\nDon’t miss this opportunity to equip yourself with the knowledge and tools to drive meaningful change. The path to Net Zero starts with behaviour\, and as a public sector leader\, you have the power to make sustainable action the norm. \nRegister here
URL:https://lgcomms.org.uk/event-listing/partner-promotion-lunch-learn-unlock-the-power-of-behavioural-science-for-a-sustainable-future/
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DTSTART;TZID=UTC:20241114T093000
DTEND;TZID=UTC:20241114T163000
DTSTAMP:20260408T181151
CREATED:20241014T135922Z
LAST-MODIFIED:20241014T135922Z
UID:10000010-1731576600-1731601800@lgcomms.org.uk
SUMMARY:Partner promotion - Build on your strategy as a leader in local government communications
DESCRIPTION:Westco presents: Want to develop your strategic communication and influencing skills? \nFull cost: £349+VAT – There is a 25% discount on the course fee for all LGcomms members. \nJust select Invoice as your preferred payment option and reference LGcomms in the course description box. \nProfessor Paul Willis is the UK’s leading academic on communication strategy. He has trained hundreds of communication leaders in central and local government\, including through LGcomms’s own Future Leader’s programme. \nPaul\, through LGcomms and Westco\, is running a rare one-day in-person course at Westminster City Council on Thursday November 14th which is designed for current and upcoming Heads of Communication. \nCourse takeaways: \n\nUnderstand the difference between strategic planning and strategic thinking\nClarity around your strategic contribution and who matters most from a strategic perspective\nUnderstand the qualities and characteristics of good strategists and how to anticipate future issues and opportunities\nKnow how to make sense of communication challenges for yourself and others and the key priorities when leading complex situations\nThe importance of reflection in your own professional development.\n\nTo sign up click here: \nWestco Academy – What makes a great communication strategist and leader? (westcocommunications.com)
URL:https://lgcomms.org.uk/event-listing/partner-promotion-build-on-your-strategy-as-a-leader-in-local-government-communications/
LOCATION:Westminster City Hall\, 64 Victoria Street\, London\, SW1E 6QE
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