This year Academy stretches over three days, giving delegates maximum flexibility to incorporate their participation in a way that best suits their busy working days and areas of interest.

For only £100, LGcomms member delegates get full access to the more than 20 sessions, webinars and plenaries on offer, and can ‘dip in and out’ as suitable.

There will also be plenty of opportunities for virtual networking through our event platform HOPIN which allows users to set up their own delegate profiles.

Don’t forget to log-in for the members discount. If you haven’t logged in before, you will be required to register your account – this enables us to pair you up with your organisation (the member of LGComms) so that you can receive member benefits throughout the year.

Once payment has been received, you’ll receive a link to register and set up a user profile on the event platform Hopin. You can add your profile details to take full advantage of the platform’s networking features.

Members can request an invoice for payment by contacting

Want a discount? Your organisation can become a member by purchasing 'Membership'
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*Programme as of 13 October 2020

Day 1:  24 November 2020

Time Theme Session Speaker(s) / Panel Members
09.00 – 09.10Welcome and introduction to the eventAlix Macfarlane, Chair, LGcomms
09.10 – 9.25Unified, Digital, Direct, Data-Driven, SkilledOpening address: The future of our professionAlex Aiken, Executive Director for Government Communications
09.25- 10.00Unified, Digital, Direct, Data-Driven, SkilledHow Covid-19 has changed public sector communicationClaire Pimm, Director, National Resilience Communications Hub, Prime Minister’s Office and Cabinet Office Communications

Eleri Roberts, Birmingham CC

Alix Macfarlane, Chair, LGcomms

10.00 – 10.15Break
10.15 – 11.15Data-Driven, SkilledUsing behavioural science to create world class campaignsAbigail Emery, Acting Head of Behavioural Science, Prime Minister’s Office and Cabinet Office

David Watson, Deputy Director of Communication & Marketing, Department for International Trade

11.15 – 11.30Break
11.30 – 12.30Digital, DirectDigital & Direct: Introducing the first Hybrid House of Commons and remote votingAlice Jennings and Claire Holmes – House of Commons Communications Directors (Job Share)
12.30 – 13.00Lunch Break
13.00 – 14.00Unified, SkilledBuilding local brands
14.00 -14.15Break
14.15 – 15.15Unified, Direct


External Affairs: Covid Advisory Panel ReportStephen Waddington, Managing Partner, Wadds Inc.

Mandy Pearse, Director, Seashell Communications

Chris Daly, Chief Executive, CIM

Francis Ingham, Director General, PRCA & Executive Director, LGcomms

15.15 – 15.30Break
15.30 – 12.30Unified, Diverse and InclusivePanel discussion: Diversity and Inclusion
16.30 – 16.45Break
16.45 – 17.30Unified, Diverse and InclusivePanel discussion: Maintaining our resilience through the pandemicKoray Carngoz, Director of Communications and Marketing, PRCA

Matt Dolman, Senior Communications Manager, GCS Flex Team

Sara Vogt, Deputy Director, Corporate Communications, MOJ

Georgia Turner, Head of Communications and Marketing, Bournemouth, Christchurch and Poole Council

Day 2:  25 November 2020

Time Theme Session Speaker(s) / Panel Members
09.00 – 10.00Digital, SkilledWorld-class digital capabilityPeter Heneghan, Deputy Director of Digital,
Prime Minister’s Office and Cabinet Office Communications
10.00 – 10.15Break
10.15 – 11.15SkilledThe role of communications in tackling climate change issuesCraig Woodhouse, Director of Communications, Department for Business, Energy & Industrial Strategy

Kate Horner, Deputy Director – Head of Campaigns, Partnerships & Brand, COP26, Cabinet Office

11.15 – 11.30Break
11.30 – 12.30Data-Driven, Diverse and InclusiveBehavioural scienceMark Fletcher-Brown, Director, Reputation Counsel
12.30 – 13.00Lunch break
13.00 – 14.00Direct, Data-DrivenCovid-19: Communications in a pandemicSarah Rochester, Service Manager, Communications and Marketing, Aberdeenshire Council
14.00 – 14.15Break
14.15 – 15.15Digital, Data-DrivenLevelling up: national and local recovery and renewalShevaun Haviland, Deputy Director, Business Partnerships Team, Cabinet Office
15.15 – 15.30Break
15.30 – 16.30Skilled, Data-Driven, Diverse and inclusiveInternal communicationsRussell Grossman, Director of Communications, Office of Rail & Road, Head of Government Internal Communications Profession


Harriet Small, Internal Communications Lead, Hackney London Borough, the role of internal communication in diversity and inclusion

16.30 – 16.45Break
16.45 – 17.30Digital, Data-DrivenDigital campaigns: low cost/no cost basicsDarren Caveney, Founder of Comms2Point0

Day 3:  26 November

Time Theme Session Speaker(s) / Panel Members
09.00 – 10.00SkilledCreating crisis communications strategiesJulie Odams, Assistant Director of Communications, Derbyshire County Council
10.00 – 10.15Break
10.15 – 11.15Digital, Direct, Diverse and InclusiveSocial media: Ways to make an impact
11.30-12.30Data-Driven, Skilled, Diverse and InclusiveAudience segmentation
12.30-13.00Lunch Break
13.00 – 14.00Unified, Digital, Direct, Data-Driven, Skilled, Diverse and InclusiveThe Public Service Communications 2020 AwardsAlex Aiken, Executive Director for Government Communications
14.00 – 14.15Break
14.15 – 15.15Skilled, Data-DrivenQuantifying the impact and benefits of our workCatherine Hunt, Head of Insight and Evaluation, Government Communication Service
15.15 – 15.30Break
15.30 – 16.15Unified, Diverse and InclusiveDigital campaigns: Best practice accessibilityChristina Mallon, Head of Inclusive Design, Wunderman Thompson

Stephanie Hill, Digital Content Producer, Professional Standards team, Cabinet Office Communications

16.30 – 17.20Unified, Skilled, Diverse and InclusivePanel discussion: What makes a good communications leader?Alex Aiken, Executive Director for Government Communications

Amrita Deviah, Head of External Affairs and Engagement, Cabinet Office

Richard Etienne, Deputy Head of Internal Communications & BAME Network Co-Chair, Department for International Trade

Polly Cziok, Director of Communications, Culture, and Engagement – London Borough of Hackney

Alix Macfarlane, LGcomms Chair

17.20 – 17.30Closing RemarksFrancis Ingham, Director General, PRCA & Executive Director, LGcomms


Computer screen with a grid of webinar participants and a cup of hot drink next to it