LGComms Partners are organisations identified as experts in their respective sectors. They come recommended by our members, and are known for the quality of their products and/or services. LGcomms Partners benefit from significant access to members, numerous networking opportunities, industry insight and involvement in the Public Service Communications Academy.
For further information contact hello@lgcomms.org.uk
AdSmart from Sky
AdSmart from Sky is the revolutionary approach to TV advertising which levels the playing field, so Local Authorities of all shapes and sizes can benefit from the unrivalled power of TV.
With AdSmart, different ads can be shown to different households watching the same programme. This means you can now advertise on some of the nation’s favourite channels but only to the precise audience you want. Households can be selected based on factors like age, gender, affluence and location like postcodes or local authority. In fact, you have some 1,200 different targeting attributes that you can use to reach your desired audience.
More importantly its efficient targeting helps you reduce costs and wastage making TV possible for everyone.
AdSmart works regularly with over 50 councils so to find out more, please get in touch.
Contact: Kurt Edwards, Kurt.edwards@sky.uk, 07779027166
e-shot
With a growing expectation for digital experiences by residents and other stakeholder groups, government organisations need easy-to-use tools to manage communications on a contact-centric basis across departments and campaigns.
Email and SMS remain the most reliable and cost-effective digital channels to engage with your audience, but the added complexities of privacy, accessibility and security can be challenging.
e-shot is the simple and secure marketing automation platform trusted by local government to deliver highly effective email and SMS campaigns.
Whether it is newsletters to millions or notifications to individuals, e-shot gives you the solution and support to deliver highly personalised and accessible messaging to your audience. It can be used to automate messaging based on data variables and events, whilst also offering simple ways to manage newsletters and subscriptions.
e-shot follow the NCSC Cloud Security Principles, are ISO27001:2013 certified and are Cyber Essentials accredited.
From data protection to design accessibility, e-shot gives you the solution and support to digitally engage your audience at scale.
Contact: Sadie Burgess Sadie.Burgess@e-shot.net
www.e-shot.net/
JCDecaux
JCDecaux UK reaches millions of people every day with products and services that enhance people’s lives, spark conversations and brighten cityscapes. It all started over 50 years ago, when Jean-Claude Decaux had an idea that would change cities across the world – to provide and maintain bus shelters free of charge – paid for by the advertising posters displayed on them.
Today, JCDecaux UK supplies and maintains advertising posters and digital screens in airport, rail, retail and roadside environments that benefit the public, cities, transport partners, clients and brands.
The business is built on the provision of two services: public information, and public amenities.
JCDecaux works with local government partners to help improve infrastructure and communication opportunities for their communities, including supporting the drives for technology provision and environmental responsibility. And JCDecaux UK’s revenues are also returned to partners and municipalities through rents and rates, providing valuable revenue streams to be reinvested in transport networks and local communities.
At the same time, councils can take advantage of the democratic, universally accessible broadcast communication channels provided by the company’s Out-of-Home (OOH) and Digital Out-of-Home (DOOH) media. These provide councils with inclusive, broad message reach, proven to raise awareness and encourage behaviour change in public sector campaigns, helping to achieve strategic priorities, promote initiatives and signpost services.
Contact: Andrew Jordan Andrew.Jordan@jcdecaux.com
www.jcdecaux.com
CAN
CAN is a public sector advertising agency. It specialises in reducing cost per outcome for public sector communications.
CAN does this by:
- Generating income for public sector organisations from advertising that aligns with public policy. This income can then be invested to bolster tight comms budgets. So far, the public sector has leveraged £7.5 million this way.
- Making use of council-owned channels (website, email and out of home) and audiences to improve campaign performance free of charge.
- Collating and analysing service and thematic data sets to better define the problems that need to be solved through campaigns and meaningfully measuring the impact of communications: like this evaluation of our Nottingham and Nottinghamshire Covid-19 Vaccine campaigns.
- Designing and delivering programmatic campaigns that reduce waste and improve performance.
Everything CAN does is designed to be net cost negative.
If you want a conversation about income generation, smarter use of public sector channels or campaign insight and planning, pick a time for an online chat with John-Paul Danon: Select a Date & Time – Calendly.