From Zero to Hero: A crash course in public sector communications

£150.00 exc VAT

FREE FOR MEMBERS – PLEASE LOG IN

Zero to Hero is back! Are you a new or aspiring comms pro? Are you a seasoned comms person, but coming into public sector from another field? Would you like a refresher on the basics?

If this sounds like you, join one or all these back-to-basics bitesize training sessions to learn some of the core skills you need to succeed in a public sector communications role. They’ll be followed with a practical training guide that you can use whenever you need it.

Each session in the series will be a one-hour online bitesize lunch and learn session.

Attendees can attend as many or as few as they would like to depending on what is relevant. If you attended any of the sessions last year, even if the topic is the same, the content will be different so do not let that put you off signing up again.

8 Jan, Behaviour change models

Ruth Dale, CEO and Founder of Hidden Voices Heard, a behavioural insight consultancy dedicated to closing the gap between health messages and human reality

15 Jan, Media

Jeni Harvey, Director of Communications and Marketing at Rochdale Boroughwide Housing
Sarah Booker-Lewis, Local Democracy Reporter for Brighton and Local Democracy Reporter of the Year 2025

22 Jan, Email

Richard Neale, Head of Brand and Marketing at Surrey County Council
Leah Scott, Senior Communications Officer and Editor of Surrey Matters at Surrey County Council
Dan Hare, Chief Commercial Officer at e-shot™

29 Jan, Changing conversations/How to say no/push back/prioritise

Georgia Turner, Strategic Communications and Engagement Consultant at Georgia Turner Communications
Louisa Dean, Head of Communications & Marketing at Reading Borough Council

5 Feb, Internal comms

Darren Bindloss, Deputy Head of Communications (Marketing and Events) at Havering Council
Amrita Shergill, Internal Communications Manager at Havering Council
Sanchia Cook, Internal Communications Manager at Havering Council

12 Feb, AI

Ben Verinder, strategic communication and public relations expert and co-editor of ‘AI for PR’
Mark McKenzie-Ray, Senior Digital Communications Manager at the Local Government Association (LGA)
Lucy Salvage, Marketing and Campaigns Manager at the Local Government Association (LGA)

19 Feb, Social media

Pippa Newton, Digital Communications and Campaigns Officer at Wandsworth Council
Laura Hogan-Jones, Customer Success Manager at Orlo

26 Feb, Accessibility

Louise Gibson, Team Manager for Social Media, Design, Advertising and Sponsorship at Sheffield City Council

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Select one or more.

8 Jan 12.30pm: Behaviour change: How to go from raising awareness to changing behaviour (+£150.00)

15 Jan 12.30pm: Media: Working with journalists, preparing spokespeople and overcoming challenges (+£150.00)

22 Jan 12.30pm: Email: Top tips for elevating your email marketing (+£150.00)

29 Jan 12.30pm: Changing conversations: What comms does, what we don't and how to gently push back while maintaining strong relationships (+£150.00)

5 Feb 12.30pm: Internal communications: Internal communications campaigns, how to talk about budget cuts and engaging with remote staff - lessons from an award-winning council doing it all! (+£150.00)

12 Feb 12.30pm: AI: Applying AI to day-to-day work to speed up the simple and the ethics/guardrails you need to think about before you get started (+£150.00)

19 Feb 12.30pm: Social media: Tackling negative social media engagement across multiple inboxes, protecting your org's online presence and building your own/your team's resilience and wellbeing. (+£150.00)

26 Feb 12.30pm: Accessibility: Practical tips and tools for making public sector digital communications accessible and inclusive, covering essentials like plain language, accessible design, alt text, captions, and more (+£150.00)

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Category: Webinar