-
Next generation digital
£150.00 exc VAT Add to cartFREE for members – log in to book
Thursday 28 July, 10am – 1pm
South Yorkshire Fire & Rescue, 197 Eyre Street, Sheffield, S1 3FGDo you want to supercharge your organisation’s approach to social media? Are you interested in TikTok, but don’t know where to start? Have you heard of NextDoor, but don’t know what it is? Or are you simply looking for the very best practice in everything from Insta to influencer marketing?
Relevant to any council or local public service looking to up their game online, this exciting new seminar from LGcomms will explore the very latest in digital marketing from across the public sector.
Drawing on learning from the pandemic, speakers and case studies will address a major step change in how organisations approach social media- from a one-size-fits-all instrument to churn out key messages, to carefully curated channels at the heart of a targeted communication strategy.
The seminar is suitable for both strategic and tactical communicators looking to take their digital marketing to the next level.
Speakers include:
- Runnymede Council on their innovative use of Instagram to tell better stories
- South Yorkshire Fire & Rescue on how they grew from 0 to 100k followers on TikTok in less than 9 months
- Oldham Council on their use of influencer marketing during the Covid-19 pandemic
-
Bringing cutting-edge technology and tradition together: the future of comms channels
£150.00 exc VAT Add to cartFREE for members – log in to book your discounted ticket
Where: JC Decaux offices, Paddington, London
When: Please note that this event has been postponed – new date TBC
Who will speak?
- Carly Davis, Media and Campaigns Manager, London Borough of Lewisham
- Stephen Wild, Head of Sales for AdSmart and a 20 year veteran across different media platforms
- Andrew Jordan, Partnership Director, JCDecaux UK
The event will be hosted by former Sky TV New anchor Scott Chisholm, now an established communications consultant and commentator.
Topics covered:
- What are the current go-to tools for public sector communicators, and why? How do they achieve the outcomes needed, and what’s missing?
- Broadcast channels (ie OOH and TV) vs engagement channels (ie social media and online) – is this a false divide, and what is the potential for positive outcomes through clever partnership between the two
- Is ‘the old-school vinyl’ of comms making a comeback, and if so, is this partially down to ‘digital remastering’ (digitisation of OOH; connected / programmatic OOH and TV)
- Future comms landscape and the next steps, including the potential of data-driven planning
- The opportunities of new technology (ie AI, virtual reality, augmented reality) – do we know what these are; how can they benefit us when communicating with communities; and how could they break through into regular use?
-
PRCA Events
FREE Find out moreLGcomms members are able to attend a range of PRCA events for free or at a discounted price. Please see the PRCA website for further details.
