From Zero to Hero: A crash course in public service communications

Description

Are you a new or aspiring comms pro? Are you a seasoned comms person, but coming into local government from another sector? Would you like to just sharpen up the basics?

If this sounds like you, join one or all these back-to-basics bitesize training sessions to learn some of the core skills you need to succeed in a local government communications role. They’ll be followed with a practical training guide that you’ll be able to use for a refresher whenever you need it.

Each session in the series will be a 45-minute online bitesize lunch and learn session. Attendees can attend as many or as few as they would like to depending on what is relevant.

Details of each session:

• 9 Jan 12.30pm: Communicating in a complex political environment, Matt Nicholls, Head of Communications Improvement, LGA, Alix Macfarlane, Programme Director Communications and Engagement, Slough Borough Council and Vice Chair LGcomms
• 16 Jan 12.30pm: Planning effective communications using the OASIS model
• 23 Jan 12.30pm: What does the Leader of the Council want from their comms team?
• 30 Jan 12.30pm: Writing and pitching a press release
• 6 Feb 12.30pm: Simple ways to embed a creative mindset and the case for being brave with comms
• 13 Feb 12.30pm: Using AI as a force for good in comms
• 20 Feb 12.30pm: Internal comms 101 – how to create staff advocates, how often to engage and how to make information cut through the workload
• 27 Feb 12.30pm: Getting the most out of social media
• 6 Mar 12.30pm: Measurement and Evaluation skills workshop