Resources

Basics of digital accessibility and inclusion

In November 2024 we ran a webinar on embedding accessibility into your team and organisation. We are following this up with this session focusing on practical tips you can start using straight away to improve your content for all.This session is pitched as an introduction (or refresher) to accessibility and inclusion in digital communications. There …

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Zero to hero: Getting the most out of social media

Getting the most out of social media, Louise Gibson, Team Manager – Social Media, Design, Advertising and Sponsorship, Sheffield City Council, Jameela Freitas & Talitha Makoni, Westminster City CouncilView slides

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Zero to hero: Using AI as a force for good in comms

Dan Slee, Dan Slee C2 LtdThis looks at the basics of AI, how it can be used safely, how you can use UK Government guidelines, how it can be used and the risks and rewards. I’ll also go through useful tools to experiment with. For background, I was a journalist for 12 years, worked in …

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Fighting for the Future of Local Government in an uncertain world – recording

In an uncertain world, the Government has been understandably distracted by changing geopolitics, climate change and the ongoing war in Ukraine.Meanwhile, it has a domestic agenda to fulfil in an increasingly polarised political landscape and growing pressures on the public purse.How do we ensure the local state’s case is heard over the ‘noise’ of these …

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Council advertising & sponsorship income: how to start realising yours in 2025

Local authorities are collectively leaving £millions on the table each year in potential revenue and free ad value. It’s locked away in their owned media estates.According to research we commissioned for LGcomms last year, 60% of councils are expecting to have less budget next financial year.Yet just 5% know the real sums they could earn from …

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Zero to hero: Writing and pitching a press release

Writing and pitching a press release, Adam Keating, Service Manager – Strategic Communications, Southend Council & David Green, Head of External Communications, London Borough of Tower HamletsView the slides

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Public Sector Digital Communications Benchmark Survey – Slides & recording

Speaker: Mandy Pearse, CIPRMandy Pearse shares the findings and insight from her latest in-depth survey focusing on digital communications in the public sector.Mandy has over 20 years’ experience working with local government both in-house and as a consultant to the sector via Seashell Communications and as an LGA associate. She is a former president of …

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