Resources

Zero to hero: Using AI as a force for good in comms

Dan Slee, Dan Slee C2 Ltd This looks at the basics of AI, how it can be used safely, how you can use UK Government guidelines, how it can be used and the risks and rewards. I’ll also go through useful tools to experiment with. For background, I was a journalist for 12 years, worked …

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Fighting for the Future of Local Government in an uncertain world – recording

In an uncertain world, the Government has been understandably distracted by changing geopolitics, climate change and the ongoing war in Ukraine. Meanwhile, it has a domestic agenda to fulfil in an increasingly polarised political landscape and growing pressures on the public purse. How do we ensure the local state’s case is heard over the ‘noise’ …

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Council advertising & sponsorship income: how to start realising yours in 2025

Local authorities are collectively leaving £millions on the table each year in potential revenue and free ad value.  It’s locked away in their owned media estates. According to research we commissioned for LGcomms last year, 60% of councils are expecting to have less budget next financial year. Yet just 5% know the real sums they …

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Zero to hero: Writing and pitching a press release

Writing and pitching a press release, Adam Keating, Service Manager – Strategic Communications, Southend Council & David Green, Head of External Communications, London Borough of Tower Hamlets View the slides

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Public Sector Digital Communications Benchmark Survey – Slides & recording

Speaker: Mandy Pearse, CIPR Mandy Pearse shares the findings and insight from her latest in-depth survey focusing on digital communications in the public sector. Mandy has over 20 years’ experience working with local government both in-house and as a consultant to the sector via Seashell Communications and as an LGA associate. She is a former …

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Embedding digital accessibility and inclusion practice – slides

Louise Gibson – Social Media, Design, Advertising and Sponsorship Team Manager, Sheffield City Council Leanne Hughes – CAN Digital Lead Agenda: High level overview of research findings – Accessibility in Local Authority communications Leadership sponsorship and Operational responsibility Individual as a catalyst for change What is accessibility? Interactive element in chat – what do people …

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