Resources

Council advertising & sponsorship income: how to start realising yours in 2025

Local authorities are collectively leaving £millions on the table each year in potential revenue and free ad value.  It’s locked away in their owned media estates. According to research we commissioned for LGcomms last year, 60% of councils are expecting to have less budget next financial year. Yet just 5% know the real sums they …

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Zero to hero: Writing and pitching a press release

Writing and pitching a press release, Adam Keating, Service Manager – Strategic Communications, Southend Council & David Green, Head of External Communications, London Borough of Tower Hamlets View the slides

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Public Sector Digital Communications Benchmark Survey – Slides & recording

Speaker: Mandy Pearse, CIPR Mandy Pearse shares the findings and insight from her latest in-depth survey focusing on digital communications in the public sector. Mandy has over 20 years’ experience working with local government both in-house and as a consultant to the sector via Seashell Communications and as an LGA associate. She is a former …

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Embedding digital accessibility and inclusion practice – slides

Louise Gibson – Social Media, Design, Advertising and Sponsorship Team Manager, Sheffield City Council Leanne Hughes – CAN Digital Lead Agenda: High level overview of research findings – Accessibility in Local Authority communications Leadership sponsorship and Operational responsibility Individual as a catalyst for change What is accessibility? Interactive element in chat – what do people …

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Using public health data to drive campaign success: We Are Undefeatable in Blackburn with Darwen

Discover the secrets of a game changing health campaign Join the Blackburn with Darwen Council Public Health team and Together an Active Future, (a Sport England place-partner) and We Are Undefeatable, for a webinar showcasing the power of localised health initiatives in action, Learn how this partnership tailored the national We Are Undefeatable campaign to …

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Presentations Academy 2024

Academy 2024 Back to the future slides: Intelligence and information – how we make it work for us Alex Waddington, Whetstone Communications Bejeweled – maximising the impact of music and cultural events to boost your reputation and build your place brand. Edinburgh talks Taylor Swift Michael Pinkerton, City of Edinburgh Council Place shaping – narratives, …

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How Hate Spreads – how false narratives brought violence to our streets

Shayoni Lynn of Lynn Group presented an LGcomms Lunch and Learn Webinar Almost every public sector communications professional will have been immersed in countering disinformation and halting the spread of hatred online during the recent riots taking place in communities across the UK. Many will still be in the midst of this and its aftermath. Lynn Group …

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