This note deals with the process and practice of writing a single communication strategy. In reality, you will most likely be working on several pieces of strategic communication at once, as well as ongoing tactical communication. Added to this, many of your audiences will overlap, either because they are key to more than one strategy or because communication inevitably leaks from one audience to another.
On top of all this, you may be operating with little or no direct feedback, and/or limited means of evaluating impact, whilst using proxies (number of likes, shares etc) to give you some sense of direction. This note will hopefully give you some pointers but it won’t take away rising expectations, complexities, unforeseen interference, noise, or resourcing challenges that is life in public sector comms. Notwithstanding all that, I hope it will be helpful.
Listen: