Be Smarter

Document summary:

Unless you are changing what people know, feel, do or perceive through your comms then you are in danger of simply creating noise.

The more tangible the results of your activities and the more compelling the important things that would not have happened but for your work, the more valuable you will be. Being effective means being focused. It’s not about doing more, it’s about doing the right things. And well.

This note builds on smart comms, published in February 2017 which can be downloaded from either or