Positioning yourself for maximum influence – a starter for ten
The key to influence is usefulness – understanding what the people you want to influence want and then helping them to get it.
In a crisis, keep your eye on the confidence score
Since we know that crises will happen, astute leaders prepare and plan. Crucially, they understand why people have confidence in them in the first place.
Don’t think communication: think problems, create solutions
Will you survive the next round of cuts? Truth is that money spent on communication, in stringent times, is often questioned. But that doesn’t mean you’re necessarily under threat. Survival …
Four questions to help you build your communication strategy
A communication strategy should bring about change outcomes. Outcomes are audience specific. Think of outcomes in terms of four things: perceptions, emotions, actions or knowledge – or PEAK.
Is it time we stopped telling stories in our internal communication?
The idea of narrative-based internal messaging is not new but the story of Kennedy visiting a space centre before the moon landing probably had something to do with it. According …
Are we part of the solution or part of the problem?
Are we part of the solution or part of the problem? In the early days of public sector comms, the focus was on projecting a clear and simple message to …
When to say yes, whether to say no and how to change the conversation
The key quality comms people can bring to the table is challenge – strategic and tactical – asking uncomfortable questions, challenging preconceptions, looking for evidence.