A communication strategy should bring about change outcomes. Outcomes are audience specific. Think of outcomes in terms of four things: perceptions, emotions, actions or knowledge – or PEAK.
The ongoing challenges of Covid-19 mean it is more important than ever to do our best to keep up with the latest in communications and marketing thinking and practice. We’ve …
A survey conducted by LGcomms in partnership with Panacea shows that, in the realm of public sector communications, there is certainly an appetite to improve and innovate, and scope to do so.
Council newspapers or magazines are becoming an endangered species… aren’t we missing something?
For years, comms directors and senior comms people have relished the prospect of getting a seat at the top table. It’s up there alongside having a direct report to the …
The colour pink, voting bins and giant footsteps can all have a big impact on what people do with their litter.
JICMAIL Discovery Tool is a unique ‘gold standard’ (a cross-industry developed and accepted standard) research and data resource, its database holds over 120,000 pieces of mail and door drops. Each …
Read moreJICMAIL Discovery Tool: putting mail alongside other major media
The combination of the amazing opportunity that a year of Future Leaders gave me along with the belief in me by my former council bosses finally made me believe in myself, says Emma Hollingworth.
Are we part of the solution or part of the problem? In the early days of public sector comms, the focus was on projecting a clear and simple message to …
Read moreAre we part of the solution or part of the problem?
When I saw the Future Leaders programme I wasn’t going to apply – I didn’t think it was for people like me, writes Neil Stewart.