A communication strategy should bring about change outcomes. Outcomes are audience specific. Think of outcomes in terms of four things: perceptions, emotions, actions or knowledge – or PEAK.
Perhaps though we could all benefit from a bit more humility from time to time and own up to some of the stuff that didn’t go so well, instead of rewriting history when things go wrong.
The latest Local Government Association polling into satisfaction with local councils has shown the most positive results since we started this research back in 2012.
When we got the word that council staff were being asked to work from home in mid-March, most of the communications team were neither surprised nor particularly worried. After moving …
Since the new year began, we’ve been working hard on building a new website to allow us to provide you with a better experience. We hope you enjoy it!
It is time to for all to recognise racism for the evil it is and to act to make real change for good.
The ongoing challenges of Covid-19 mean it is more important than ever to do our best to keep up with the latest in communications and marketing thinking and practice. We’ve …
Our LGcomms webinar, hosted with Westco, on the lessons learned from dealing with the coronavirus pandemic is now available to listen to. The session explored lessons learnt so far and shone a light on best practice. There was also a chance to look ahead at the role comms can play in supporting recovery plans.
‘I’m what most people would describe as a positive person,’ writes Georgia Turner, ‘glass half full, bags of energy. But I think it’s fair to say that, like many (all?), my wellbeing has taken a knock of late.’
Moments before lockdown, Alex Mills, and the rest of the communications team at South Yorkshire Fire and Rescue, did a small study to test out behavioural science techniques on their …