A note from AdSmart from Sky

LGcomms are delighted to announce that we’ll be working in association with AdSmart from Sky across the year ahead.

The world of communications within local government is fast moving and it’s so important our members have a grasp of the opportunities and insights they can take advantage of. By working with the AdSmart team, LGcomms can continue to ensure that best in class targeted marketing campaigns are being shared,  that we’ll be amongst the first to hear about market insights, and by working collaboratively members can save money by sharing creative copy. Sky are world leaders in addressable TV and they continue to work across an ever growing number of councils.

With unique and award winning targeting,  research and evaluation tools being made available to LG Comms members, now is the perfect time to work with Sky and put the power of TV in your comms.

David Sanderson, Director of AdSmart said “We are delighted to be working with LGcomms and its members. Targeted TV gives Local Authorities the opportunity to maximise the effectiveness of their advertising spend and to further reduce any wastage by targeting only the homes that matter to them. We look forward to sharing all our insight and knowledge with the Local Government Communications Teams across the UK”

Andrew Allsopp said “We are thrilled that Adsmart from Sky is joining the LGcomms family of commercial partners. We are looking forward to working with them and enabling our membership to benefit from their expertise and effectiveness. Adsmart from Sky share our collaborative approach and mindset and we are looking forward to an energetic and innovative working relationship with their team.”


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