In a world dominated by digital, how can traditional, paper-based communications have impact and have value?
A starting good point might be the fact that certain direct mail businesses have grown their businesses in the past few years – despite of Covid.
One of those growing direct mail businesses is Letterbox Distribution, who have teamed up with LGcomms and Hammersmith and Fulham Council for a forthcoming webinar on how to get the most from what is an extremely effective way of reaching residents and businesses.
Simon Greatbatch, Director of Letterbox, said: “I’m delighted to be involved with LGcomms. What I hope is that we can offer true transparency in the process of design, print, door drop and direct mail in terms of all the processes and costs involved.
“There is a lot of added value we can bring to LGcomms members – for example, honestly explaining what can and cannot be achieved in urban, suburban and rural housing areas in terms of items delivered per hour by a distributor. We can help offer procurement teams and LGcomms members the sort of insights which help make better informed decisions on companies and contracts.”
Simon has been involved at all levels of the industry for 40 years, from working as a Postman for Royal Mail in Oxford in 1982, to being a leaflet distributor, printer, enveloper, warehouseman, forklift driver, van driver, and a member of the DMA Door Drop Council for more than ten years.
Letterbox Distribution.com (the trading name of Greatbatch Limited) is a market leader in door drop in the UK. The company’s services have evolved over the last thirty-six years, through listening and responding to its clients’ needs and offering tailor-made services that exceed expectations.
Despite Covid and difficult economic circumstances, the company has enjoyed huge growth in its client base over the last decade. It has is a diverse mix of over 5,000 clients, split into four main categories – Government & Consultation, Publishers/Agencies, Estate Agents and General. It currently distributes over three million items per week, to over 1.6 million addresses.
The company has been a leader in introducing and integrating new technologies to monitor and control distribution, using the latest software – Trackit247’s Live Tracking software – enabling the building of distributor routes and progress monitoring, receiving plaudits from the The Audit Bureau of Circulation. They are signed up to The Living Wage Foundation, Climate Pledge, Ecologi and Dreams for trees.