George the Poet helps Brent Council communicate with a different audience
Rob Mansfield, Head of Communications at Brent Council, explains how they sought the creativity of George the Poet to communicate with a different audience.
Campaigns are a marathon, not a sprint
The moment you get approval to spend money on a government advertising campaign can be a time of conflicting emotions…
Building a bedrock of self-awareness, emotional intelligence and resilience
There’s a societal shift towards greater openness around wellbeing and mental health and it’s brilliant. The groundswell of celebrities, high-profile royals, sporting legends and now increasingly corporate leaders ‘coming out’ publicly, is chipping away at the entrenched stigma of mental (ill) health.
How Essex County Council is using social media to create cohesive communities
In the ever-morphing world of social, going where the eyeballs are still resonates as a particularly sage bit of advice, but one that, regrettably, some councils still don’t heed, says Andy Allsopp.
Welcoming home the Champions League winners
The last time that Liverpool Football Club won the European Champions League was in 2005, a time when social media did not exist. Fast forward 14 years, and a homecoming victory parade without social media, would have been unthinkable.
Opening the doors to Panorama
Old age and social care. It’s coming to us all. If we’re lucky. But it’s still something that rarely gets talked about until people are in the midst of it. …
Elections and all that
With the dust settling on the local elections, colleagues are adjusting to their council’s new political complexions following one of the most fascinating protest votes of recent times.
Five tips to help you optimise your Facebook ads
As of December 2018, there were over 2.32 billion monthly active users of Facebook and 1 billion Instagram users. However, Facebook’s ever-changing algorithm can make it difficult for Pages to connect with their audience organically.
Future Leaders: leadership theory into practice
It’s easy to dismiss leadership theory in public sector communications. In many town halls across the country the ivory towers of academia can seem irrelevant and distant.
Five things I learnt running #OurDay
Reaching over 28 million people around the world, with over 11,000 tweets highlighting the day-to-day work of council staff and elected members, 2018’s #OurDay was once again a huge success. …